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Innovation

Process

Innovation is a scalable,
repeatable process made of four components

Discovery

Upends reliance on “common knowledge,” and intentionally slows us down to gather new information by empathically observing and immersively engaging with customers, front-line employees, and leadership.

Insights

Trains your organization to reframe its engagement with customer needs and elevates seemingly unrelated individual data points into strategic opportunities.

Ideation

Begins with a spirit of “what if?” and employs a core design thinking principle, "curiosity before judgment."

Experimentation

De-risks ideas in a low-cost, low-risk, high-reward format through market research (via survey or observation), minimum viable products (MVPs), and prototypes.