Posts in Case Studies
A Day in the Life: The Design Thinker Executive

This blog post highlights a case study of one of The Berkeley Innovation Group’s clients. Identifying information about individuals and companies have been altered for confidentiality purposes.

“We are not capturing the data streams our service generates, and we have no internal data analysis capabilities,” thundered the CEO. Seated across the conference table is Mei-ling, the fifty-something vice president of the company’s most profitable division. He continued, “in the past, you have expressed interest in data, so I want you to lead the data and analytics subcommittee in our next long-term planning effort.” She swallowed hard to mask the shot of anxiety she felt.

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