While the headlines chronicle brick-and-mortar retail’s demise, we believe there has never been a bigger underlying opportunity. With a social media account, Shopify, and a mobile phone, scrappy solopreneurs are disrupting the retail playbook with nimble product positioning, outsourced logistics and operations, and 24/7 engagement and customer support. They are placing their products “within arm’s reach of desire,” meeting customers in bed, during their commute, or in a meeting, without the inconvenience of long lines and pushy salespeople.Read More
The introduction of design thinking into the boardroom has ruffled some feathers. Longtime design practitioners argue that design thinking is jargon-filled, process-focused, and lacks beauty. Our experience paints a different picture; leaders are enthusiastic when a logical process balancing creativity and impact gets results.Read More
This blog post highlights a case study of one of The Berkeley Innovation Group’s clients. Identifying information about individuals and companies have been altered for confidentiality purposes.
“We are not capturing the data streams our service generates, and we have no internal data analysis capabilities,” thundered the CEO. Seated across the conference table is Mei-ling, the fifty-something vice president of the company’s most profitable division. He continued, “in the past, you have expressed interest in data, so I want you to lead the data and analytics subcommittee in our next long-term planning effort.” She swallowed hard to mask the shot of anxiety she felt.Read More
Homelessness challenges the “human-centered design” ethos of design thinking. To the casual observer, the unsheltered individual is the nucleus of the discussion and providing shelter is the first step to breaking the cycle of chronic homelessness. In reality, the mere definition of chronic homelessness is up for debate.Read More
By Jen Kozin, big co-creator
Before working out, you stretch.
Before a big presentation, you practice out loud.
Before singing, you warm up your voice.
Before a creative session, you...grab some post-its and sharpies?Read More
“We have manufacturing lines older than most of our employees, how can we be innovative?” bemoaned an executive of a global aerosol packing company during a recent design thinking workshop.Read More
If you pay attention to what’s around you, and rather than immediately manipulating things to fit into your existing mental models, you just observe and then ask, you gain a huge advantage that pays dividends throughout any process.Read More
While adults struggle to reconstruct homes and businesses, children are left grasping for a sense of normalcy amidst the devastation. Enter the North Bay Bike Project, a non-profit founded by a Bay Area mother who understood her children’s love of bikes and the positive impact a new bike has on a displaced child.Read More
...design thinking is a superpower. It’s the ability to time-travel, to move freely between the present and the future, to simultaneously acknowledge what is while boldly envisioning what could be.Read More
“How Might We?” yields a natural transition from a brainstorming mindset to a problem-solving mindset, unlocking creativity through re-framing the same problem in new waysRead More
While responsiveness to small bugs and service problems remains valuable, this step elevates individual data points into strategic opportunities.Read More
gather new information by empathically observing and immersively engaging with customers, front-line employees, and leadership.Read More
Innovation and business creativity, far from being an elusive magic power, are accessible to individuals and organizations who rigorously apply the methods of design thinking.Read More