Innovation through
advanced common
sense

 
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Our

Core

Born out of UC Berkeley's Haas School of Business, we are a strategy consultancy using the universal language and the scalable, repeatable process of design thinking to reframe business, government, or societal opportunity.

 

We guided a 100-year old company, dependent on physical assets and manual processes, to reimagine themselves as data-centric.

 

 
 

Curious about what we can do for you?

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A Day in the Life: The Design Thinker Executive

“We are not capturing the data streams our service generates, and we have no internal data analysis capabilities,” thundered the CEO. Seated across the conference table is Mei-ling, the fifty-something vice president of the company’s most profitable division. He continued, “in the past, you have expressed interest in data, so I want you to lead the data and analytics subcommittee in our next long-term planning effort.” She swallowed hard to mask the shot of anxiety she felt.


THE WORK

- Curiosity is better than judgement -

THE PEOPLE

- Make your teammates successful -

THE PROCESS

- Learn by doing -