Deep experience, fresh perspective and a thirst for this work. That's Big.
We trust the process. We do the work. We are curious, playful problem solvers. We get results.
What is Design Thinking?
It's a bad name for a good idea.
It’s based on a powerful insight that we’ve been working with for 30 years: the way designers approach, understand and solve complex problems is a transferrable skill set. So, we’ve mapped the design process to business issues. And we’ve played a part in creating a new field called Design Thinking. Some of us are designers and artists. Some of us have MBAs. We’re all avid makers. Through training, learning and experience, we’ve all become very good at this work.
What is Innovation?
When ideas become very popular, they also become very elastic:
They can be stretched to mean almost anything. Innovation is not new – remember fire? What is new is the power of innovation to drive business outcomes. Disciplined innovation is propelling companies and organizations to sustained profitability, and higher value in almost every measured dimension of success. Why? Because, at its core, well-practiced and disciplined innovation does three things well: discover, design, deliver.